Saturday, March 24, 2007

 

Episode #27 - Twitter for Music Marketing?

DOWNLOAD THE SHOW (9 Mb MP3 file)



Twitter has been variously described as "micro blogging" and "asynchronous chat". My friend Mitch Joel even coined the term "permission based stalking" which sounds a little creepy to me, but it kind of gets the point across.

Since Twitter is a completely text-based tool that is limited to 140 characters per entry, you'd think it wouldn't be very useful as a music promotion tool, right? Well I've got some ideas about that...

Music:
Cat Jahnke -"Ink"
Check out Cat Jahnke on the Podsafe Music Network

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Comments:
I think the possibilities for bands to Twitter on the road is a sweet idea too.

Fans can follow the artist/band as they head from venue to venue.

Would be worth setting up a room (ala SxSW) for...that transcript would be gold to read after the fact too.

You could make the transcript available from the band web site, so fans would flock there to follow what they may have missed, and to see their own conversations with the artist.

I dig Twitter...gotta go log back in to say I gotta go.

D
 
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Yeah totally Dave! Artists tour blogging have become fairly common, Twittering from the road could take it to a whole other level. Good fun!
 
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