Saturday, March 24, 2007

 

Episode #27 - Twitter for Music Marketing?

DOWNLOAD THE SHOW (9 Mb MP3 file)



Twitter has been variously described as "micro blogging" and "asynchronous chat". My friend Mitch Joel even coined the term "permission based stalking" which sounds a little creepy to me, but it kind of gets the point across.

Since Twitter is a completely text-based tool that is limited to 140 characters per entry, you'd think it wouldn't be very useful as a music promotion tool, right? Well I've got some ideas about that...

Music:
Cat Jahnke -"Ink"
Check out Cat Jahnke on the Podsafe Music Network

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Saturday, March 17, 2007

 

Episode #26 - Quality Breeds Quantity & Bum Rush the Charts

DOWNLOAD THE SHOW (12 Mb MP3 file)



Social technologies like Second Life and Twitter are all about building quality relationships, which leads to quantity of fans, friends and followers.

Also, a promo and explanation for Bum Rush The Charts on March 22nd, and how YOU can be part of history.

Music:
Black Lab - "My Year On Earth"
Check out Black Lab on the Podsafe Music Network.

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